The focus of these images shot between 2018 and 2022 is identity in the age of social media. This interest comes from observing the ways web users choose to communicate and to present themselves. In the digital space, aesthetics and words are pushed to the limit. On one hand, communication is reduced to the use of emojis and hashtags, while on the other hand, images are saturated in all their aspects (colors, sharpness, shapes, content). In the virtual world, we have a depowered language that surrounds an augmented reality made up of caricatured images. Among these, is the selfie, a graphical interface that the user wears as a virtual subject. Building on these premises, my work reinterprets the trends and norms of the social media world through hyper-characterized figures struggling with the ambitions and fears of our time. These figures exist in an advertising world in which they are both products and consumers. Their actions are based on tutorials that advise on how to achieve certain goals, from the perfect and affordable facelift to online popularity in exchange for prayers and likes.